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Why You Should Break Away from the Digital Universe and Focus on In-Person Interaction

Email, social networking and text messaging make up a formidable portion of your business interactions these days, but that’s no reason to hang up your suit jacket and forego in-person meetings and how-do-you-dos altogether. In-person interaction with colleagues builds trust and solidifies team efforts, while out-and-about networking helps bolster word-of-mouth referrals.

Get Some Perspective

There are two great reasons to unplug once in a while; it gives your eyes and brain a rest from the constant parade of pixels, and it lets you gain some perspective on team work and company procedures.

Meeting clients, potential investors, colleagues and other human beings out in the “real” world will not only help you form stronger bonds and garner brand loyalty, but it will also force your brain to examine common issues from a new perspective. Not to mention, you’ll get a healthy dose of actual sunshine versus fluorescent lighting and finally beat that computer vision syndrome.

According to Dan Collins of Fresh Tracks, team building like this is crucial to your long-term success. Activities not centered on work can help to “identif[y] a team’s strengths and weaknesses, and improve the ability to problem solve.” Furthermore, taking yourself and your staff out of the office, or even just off the computers, for a few hours each week can help refresh worn motivation. The simple act of talking through company policies or plans also helps to get everyone on the same page and really focus on new initiatives.

And that’s not all. When it comes to your company’s bottom line, evidence suggests that unplugging will boost revenues just as easily as it boosts productivity.

When it comes to sales, the merits of unplugging now and then speak for themselves. According to Oxford Economics, “every dollar invested in business travel results in $12.50 in added revenues and $3.80 in new profits.”

Do You Need More Reasons to Leave the Office?

Taking the time to unplug from emails, social media, internet searches and other daily tasks is important both for your own health and the health of your company. Has it been awhile? Break away and try some in-person interaction ASAP.

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